Sunday, July 10, 2016

Eye Catching Marketing - The Gif

However you pronounce it, the Gif is an eye catching element to any web page.

It can bring any Web page to life instantly. Generally they are very focused visuals which should make them even more inviting, noticeable and engaging.

This image above is my first Gif. Yes really! After more than 30 years in the industry this is the first Gif I have actually created myself. This one above is a test... can I do it, does this kind of thing work... or will it? Ok, so I cannot answer all those questions obviously at this time.

I am an avid reader of Gamasutra  and all the blog posts especially that appear there. A few days ago I came across one that was new to me, original and informative. It is titled Marketing in Motion: A Year of Making Gifs and it an excellent read. This got me thinking that I could spice up my static web pages with some exciting animations. Hopefully bring some of the initial connectivity to my casual visitors to the web page.

The image above works ok, and for a first try I am quite happy with it. I used a tool called GifCam. This made it pretty easy to create and the tool seems pretty good. Once I have gotten to play with it a bit more I will have to donate for sure.
My only real issue with the Gif is the fact that this one is 354kb. Which is quite large for a small image and is due to the fact that the whole image is updating/moving. I will try to make more that are a little more static so they do not overload the web observers bandwidth.

Whats the point?
I am always looking for things that could help me promote the game. I do not however at this major development time want to spend hours on social media each day. That time will come and is not now. So poking things into the social media awareness is what I really need. Then I will have links and thoughts all across the internet for me to pull on later (I hope).

So something else I have never done though I have been aware of it in some way is a place called imgur. This place is awesome I have to say. I could easily spend a long time looking at stuff on this site. Anyway the point is that I could post my images to this excellent discovery web site and hopefully one of them could possible go viral, which means on this site that it could get half a million views.. yeah! Imagine my game getting half a million eyeballs on it.. Woah!!!!

Now imgur is an interesting place and I believe it will take practice to get the title of the image correct as well as the image itself. It looks to me like an art form I have never previously seen. I hope I can pick up some of the skills quickly.

Marketing needs to be done, using Gifs on a site like imgur could be a good addition to a campaign.

Da Voodoochief

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